Education & retention through interactive multimedia
The use of interactive multimedia applications, simulations and games are useful for developing product awareness and retention. They entertain users and can also be used for educational and training purposes. Because these types of applications are engaging and entertaining, their users are more likely to remember, enjoy and reuse them. Possible applications include corporate training, marketing/advertisement campaigns and virtual simulations for carrying out dangerous and complicated procedures.
Our research shows that 88% of homes have a device that will allow them to use an interactive multimedia application. 78% of surveyed users say interactivity in applications makes them more educational than other forms of media.
Sources
ABC Television Serious games initiative
Dr Jefferey Brand of Bond University
